the league stopped recalling and destroying licensed merchandise from the losing Super Bowl team in 1996

Warner, who was named NFL MVP in 1999 and 2001, helped the Rams win Super Bowl XXXIV. He went back to the Super Bowl with the Cardinals in 2008. Warner’s 208 career touchdown passes ties him with Jay Cutler and Kerry Collins for 35th all-time. But his 93.7 career passer rating is 10th all-time.

“Kurt Warner will always be remembered as one of the NFL’s most outstanding quarterbacks,” Rams owner Stan Kroenke said in a statement released by the team. “His journey from working the aisles of a grocery store to winning two NFL MVP awards serves as a reminder to never stop pursing your dreams.

“The Rams enjoyed an incredible run, which included our first Super Bowl title, in large part to his leadership and toughness. Off the field, he and his wife, Brenda, devoted their lives to serving others, and thousands continue to benefit from their outreach initiatives. For these reasons and many more, we congratulate Kurt and his family on this ultimate honor.”

According to The Guardian, the league stopped recalling and destroying licensed merchandise from the losing Super Bowl team in 1996. Instead, the NFL began a charity initiative by working with an outside agency to send the goods to underprivileged countries like Zambia, Nicaragua, Armenia and El Salvador where the game outcome isn’t culturally relevant and the need for clothing outweighs whatever message is printed on it.

The uniqueness of a cap with the wrong Super Bowl winner has made the gear almost as valuable as Willy Wonka’s golden ticket.

“It’s just a different world now, so everybody wants that hat,” Aichinger told co-host Gil Brandt and me on SiriusXM NFL Radio. “That’s one of first questions I always get — ‘What do you do with the hats that aren’t used?'”

Aichinger and his staff received their Super Bowl 51 cap shipment Tuesday — “They’re under lock and key,” he said — and will review it Friday at NRG Stadium.seahawks_027